Cloud Technology as an Alternative for Marketing Information System: An Empirical Study

Hiremath, Chetan V and Chavadi, Chandan A and Yatgiri, Prashant Y (2013) Cloud Technology as an Alternative for Marketing Information System: An Empirical Study. International Journal of Management. Research and Business Strategy, 2 (4).

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The future has already shocked us as predicted by Alvin Tefler. In such a volatile environment,survival and grow of any society or organization largely depends on its ability to adapt. The ability to adapt depends largely on the availability of the information. There are many Enterprise Resource Planning software’s available today in the market to collect the data pertaining to various activities within the organizations. Also many powerful search engines are available to capture macro changes. Their implementation and maintenance requires huge investments. As an alternative, this study address’ the scope of using “Cloud Computing Technology”. The use of such technology in collecting, storing and dispersion of real time information at low costs enhances decision making by managers. A study was conducted to know the intension of various stake holders—industrialists, academicians, traders and managers of established business houses. The study made use of established “Technology Adoption Model” and measured perceived use, usefulness and risk associated with use of cloud technology and their impact on intension to use.

Item Type: Article
Uncontrolled Keywords: Adaptation; Enterprise Resource Planning; Cloud Computing Technology;Technology Adoption Model; Structural Equation Modeling
Subjects: Management Information Systems
Divisions: Operations and Information Science
Depositing User: Mr. Muralidhara D
Date Deposited: 19 Sep 2018 18:39
Last Modified: 20 Feb 2019 11:04

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