Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products

Kidiyoor, Gururaj (2013) Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products. IIMS Journal of Management Science, 4 (1). pp. 1-18.

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Official URL: http://dx.doi.org/10.5958/j.0976-173X.4.1.001

Item Type:	Article
Uncontrolled Keywords:	Perceived risk;High-technology products;Business buying; Obsolescence risk
Subjects:	Marketing
Divisions:	Marketing Management
Depositing User:	Mr Ramesh Kamath
Date Deposited:	10 Sep 2018 04:54
Last Modified:	12 Sep 2018 10:50
URI:	http://tapmi.informaticsglobal.com/id/eprint/14

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