Sidhu's Predicament: Case Study

Kidiyoor, Gururaj (2012) Sidhu's Predicament: Case Study. Adarsh Journal of Management Research, 5 (1). pp. 68-71.

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It was quite some time since Sidhu and his wife were considering buying a new vehicle. They lived, with their four-year old son Ramu, in Sidhu’s ancestral house, 10 km away from his place of work. Sidhu worked in a private company and Uma was a home-maker. Sidhu earned around ‘4.50 lakhs gross per year. This included his salary plus a rental income of ‘80000 from a property Sidhu owned (currently occupied by a bank.) Immediately after his wedding in 2002, Sidhu had purchased a geared motorbike which cost him ‘50000 on road. He had made a cash purchase of the bike at that time. He had used this bike extensively till 2008. In August 2008 Sidhu purchased a car that cost him close to ‘3.00 lakhs on road. He borrowed from a bank near his office on a 5 year EMI plan that came to ‘5575 per month. After he came to own a car he hardly used his bike. The condition of the bike deteriorated a bit due to poor maintenance and infrequent usage.

Item Type: Article
Uncontrolled Keywords: Equated Monthly Installments;
Subjects: Marketing > Brand Management
Divisions: Marketing Management
Depositing User: Mr. Muralidhara D
Date Deposited: 24 Sep 2018 10:00
Last Modified: 23 Jan 2019 11:57

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