Issues and Challenges in Green Retailing: An Indian Experience

Kumar, Prashant (2016) Issues and Challenges in Green Retailing: An Indian Experience. TAPMI, Manipal, Manipal.

TWP122_1604_PrashantKumar_Issues and challenges in Green Retailing.pdf

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The paper explores green retailing issues and challenges faced by Indian retailers. Data was obtained by interviewing retail store managers, store designers, and sales and promotion officers in green retail stores, and the transcripts of interviews were content analysed using NVivo software. Credibility of environmental claims, consumers’ understanding and perceptions of green products, product displays at retail stores, and financial and marketing feasibility of environmental-friendly retail operations were identified as green retailing issues and challenges. Issues and challenges specific to Indian retailers were highlighted. The study is limited to Indian sample, tends not to generalise the findings and does not have a representation to retailing industry.

Item Type: TAPMI Working Papers
Uncontrolled Keywords: Green retailing, green products, green retailing challenges, India
Subjects: Marketing > Retail Marketing
Divisions: Marketing Management
Depositing User: Ms. Vanitha K
Date Deposited: 29 Oct 2018 09:36
Last Modified: 29 Oct 2018 09:37

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