Factors Encouraging Complete Adoption of Agricultural Technologies: The Case of Hybrid Rice Cultivation in India

Khandker, Varsha (2016) Factors Encouraging Complete Adoption of Agricultural Technologies: The Case of Hybrid Rice Cultivation in India. TAPMI, Manipal, Manipal.

TWP121_1603_VarshaK_factors encouraging complete adoption of Agri Tech.pdf

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Hybrid rice is one of the technologies which has the potential to push the production frontier to meet the growing demand of rice in India. The technology was introduced in India in 1994 and is yet to see widespread adoption. The purpose of this paper is to identify the factors that influence the partial/ complete adoption of hybrid rice technology by the farmers in India. This study also assesses the factors behind difference in the share of land allocated to hybrid rice cultivation by farmers. Design/methodology/approach – The study employs a Tobit model to evaluate the impact of factors related to technology, farmer-specific variables and geographical location on the decision to adopt hybrid rice partially or completely. Data for this study is compiled from surveys conducted during 2012- 13 on 441 hybrid rice growing farmers across 3 states. Findings – The paper finds that farmers with smaller landholdings, higher education and more experience of growing hybrid rice are more likely to be the complete adopters. At the same time, farmers who report good demand for hybrid rice output and availability of subsidy on hybrid rice seeds have higher probability of being complete adopters. However, cultivation of multiple kharif crops is found to be negatively related to the extent of hybrid rice adoption. Also, there is state wise variation in adoption. The results suggest insignificant impact of age, family size, ownership of cattle and machinery and performance of the technology on the adoption level of hybrid rice by the farmers. Research limitations/implications – Although the sample for this study has been collected from 3 different states with different agro-climatic zones, the results cannot be generalized for other states. There is a great potential to increase the area under hybrid rice cultivation in India. This study is one of the first attempts to look at the adoption levels of hybrid rice in India and determine the factors which might be hindering the complete adoption of the technology.

Item Type: TAPMI Working Papers
Uncontrolled Keywords: India, Hybrid rice, complete adoption, Tobit model, agricultural technology
Subjects: Marketing
Marketing > Marketing Research
Divisions: Marketing Management
Depositing User: Ms. Vanitha K
Date Deposited: 29 Oct 2018 09:41
Last Modified: 29 Oct 2018 09:41
URI: http://tapmi.informaticsglobal.com/id/eprint/224

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