Does Lifestyle Influence Retail Banking Product Selection?: An Exploratory Study in India

Srivastava, H S and Srinivasan, R (2010) Does Lifestyle Influence Retail Banking Product Selection?: An Exploratory Study in India. Journal of International management Studies, 10 (2). pp. 116-126.

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Item Type: Article
Uncontrolled Keywords: Retail Banking
Subjects: Finance > Banking Services
Marketing
Divisions: Marketing Management
Depositing User: Mr. Ramesh Kamath
Date Deposited: 31 Oct 2018 13:43
Last Modified: 14 Feb 2019 06:41
URI: http://tapmi.informaticsglobal.com/id/eprint/236

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