The Intellectual Structure of the Green Consumer Field: An Author Citation/ Co-Citation Analysis

Kumar, Prashant (2015) The Intellectual Structure of the Green Consumer Field: An Author Citation/ Co-Citation Analysis. TAPMI, Manipal.

Preview

Text TWP114_1508_Prashant_kumar_The intellectual structure of the green consumer field.pdf Download (1MB) | Preview

Abstract

This paper conducts a literature review to explore the structure of green consumer research domain and to understand its current state of development. An author co citation analysis was performed using the SSCI of the Thomson-ISI database. A sample of highly cited authors was identified, and the co-citation frequencies were statistically analysed. The study reveals the present structure of the green consumer research field. Two levels of analysis and eight areas of interest were acknowledged. Although quite rigorous, the paper suffers from limitations of co-citation analysis as a methodology.

Item Type:	TAPMI Working Papers
Uncontrolled Keywords:	Green consumer, Literature review, Co-citation analysis, Bibliometric method
Subjects:	Marketing Marketing > Marketing Research
Divisions:	Marketing Management
Depositing User:	Ms. Vanitha K
Date Deposited:	14 Nov 2018 05:49
Last Modified:	14 Nov 2018 05:49
URI:	http://tapmi.informaticsglobal.com/id/eprint/250

Actions (login required)

View Item

Downloads