Relationship between In-store Experience Quality and Perceived Green Retail Store Credibility

Kumar, Prashant (2015) Relationship between In-store Experience Quality and Perceived Green Retail Store Credibility. TAPMI, Manipal.

TWP113_1507_Prashant_kumar_Relationship between in-store experience quality.pdf

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The paper examines the relationship between in-store experience quality and perceived green retail store credibility. It presents a causal model with five hypotheses which examine whether service encounter quality, communication quality and product encounter quality affect perceived green retail store credibility and whether customer perceptions of retail stores’ environmental activities has a mediating effect in the relationships. Using a 30-item questionnaire, 356 valid responses were collected from the respondents who had been purchasing from a specific green retail store and have shopped from four kinds (brick-andmortar store, mobile app, retailer website, retailer products available on general online stores) of retail formats of the store. The data was analysed using factor analysis and structural equation modelling. All the hypotheses were found statistically significant for each of the retail store formats. Also, proposed models for each of the retail store formats were tested and results were interpreted.

Item Type: TAPMI Working Papers
Uncontrolled Keywords: Perceived in-store experience quality, Retail store credibility, Green retailing, Green consumers, India
Subjects: Marketing
Divisions: Marketing Management
Depositing User: Ms. Vanitha K
Date Deposited: 14 Nov 2018 06:05
Last Modified: 14 Nov 2018 06:05

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