Price Determination for 4G Service Using Price Sensitivity Model in India

Khandker, Varsha and Joshi, Kedar Pandurang (2018) Price Determination for 4G Service Using Price Sensitivity Model in India. Journal of Revenue and Pricing Management. pp. 1-7.

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Abstract

The recent launch of 4G in India initiated disruption in telecom sector with price wars. Knowing the consumers’ willingness to pay (WTP) is vital step toward the survival in such a turbulent situation. We present Van Westendorp price sensitivity model to assess the range of acceptable price as well as the optimal prices for 2 GB and 5 GB data packs to understand the consumer’s WTP for 4G data services. The price sensitivity meter identifies the acceptable range and optimal price points. The estimates obtained are similar to the current prices of the data packs in the same telecom circle which validates suitability of the price sensitivity model.

Item Type:	Article
Uncontrolled Keywords:	4G ; India; Van Westendorp ; Telecom Services; Price Sensitivity Model
Subjects:	?? Economics ??
Divisions:	Finance and Strategy
Depositing User:	Mr. Muralidhara D
Date Deposited:	10 Sep 2018 09:45
Last Modified:	20 Feb 2019 11:33
URI:	http://tapmi.informaticsglobal.com/id/eprint/28

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