Assuming Corporate Responsibilities in Lawless Situations: Case Study of a News Media Organization

Kumar, Kunal Kamal and Mishra, Sushanta Kumar (2014) Assuming Corporate Responsibilities in Lawless Situations: Case Study of a News Media Organization. TAPMI, Manipal.

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Abstract

In economies characterized by high levels of inequalities, there is a greater incentive for rich and powerful to manipulate public opinion through news media (Herman & Chomsky, 2002).As news media plays an important role in shaping people’s preferences and policy outcomes,it is luring for the rich to use it to their advantage (Petrova, 2008). The vast persuasive power of news media enthralls all: be it governments (Enikolopov, Petrova, & Zhuravskaya, 2011),non-government organizations (Zhang & Swartz, 2009), or business corporations (Gambaro & Puglisi, 2010; Reuter & Zitzewitz, 2006), each uses news media for furthering their causes (Schudson, 2003, pp. 16-32). Unfortunately, in economies with weak democratic institutions,the rich and the powerful use news media’s power of indoctrination of beliefs through selective or inaccurate information to further propel themselves up the ladder (Mcmillan & Zoido, 2004); in effect, deepening the inequality.

Item Type: TAPMI Working Papers
Uncontrolled Keywords: Corporate Responsibilities: Lawless Situations; HRD
Subjects: Human Resource Management
Divisions: Human Resource Management
Depositing User: Ms. Vanitha K
Date Deposited: 15 Nov 2018 04:31
Last Modified: 19 Nov 2018 09:53
URI: http://tapmi.informaticsglobal.com/id/eprint/282

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