Growth Strategy in Small Entrepreneurial Business Organisations: A Conceptual Model

Majumdar, Satyajit (2007) Growth Strategy in Small Entrepreneurial Business Organisations: A Conceptual Model. TAPMI, Manipal.

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The research article focuses on two major considerations in growth planning in small organisation i.e. entrepreneurial and strategic activities. Growth of small organisations is influenced by the background/resource of the entrepreneur, the nature of the firm, and the strategic decisions taken by the owner/manager. Entrepreneurs of the small businesses are the sole strategic decision makers and their close control supports easy translation of entrepreneurial vision into action. Their ability, need and opportunity are the major determinants of growth. Small business entrepreneurs show different motives and also have different attitude and behaviour towards growth. Also a given set of entrepreneurial characteristics beneficial in one context may work adversely in the other. A fit between strategy, structure and processes is more favourable to the performance. In this article a conceptual model on growth strategy in small entrepreneurial organisations is presented. Three propositions based on the theoretical framework are - (1) Personal ambition and vision of the entrepreneurs drive the growth of small organisations, (2) The entrepreneurs of small organisation search for strategic fit in the market and the environment, and (3) The entrepreneurs of small organisation continue to search better fit in the market. The propositions need to be validated with the help of empirical work. The article takes an integrated view on all these aspects of small business management while explaining the growth strategy. The propositions made in this article reflect strategic and entrepreneurial dimensions of growth and takes a view that entrepreneurial motivation is different from growth motivation.

Item Type: TAPMI Working Papers
Uncontrolled Keywords: Small business management, entrepreneurial growth strategy, entrepreneurship, entrepreneurial ambition towards growth, growth theory
Subjects: Marketing
Divisions: Marketing Management
Depositing User: Ms. Vanitha K
Date Deposited: 15 Nov 2018 09:06
Last Modified: 15 Nov 2018 09:06

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