Franchising as a Distribution Strategy A Conceptual Note

Natarajan, R C (2005) Franchising as a Distribution Strategy A Conceptual Note. TAPMI, Manipal.


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The main purpose of distribution in any organization is to deliver value to consumers by reach, frequency, size and visibility. Providing to the consumers place utility, form utility and time utility is the intent behind any distribution strategy. Organizations have many ways of achieving these objectives. A manufacturing organization has the options of distributing in the following manner:

Item Type: TAPMI Working Papers
Uncontrolled Keywords: Franchising: Distribution Strategy
Subjects: Marketing
Marketing > Retail Marketing
Divisions: Marketing Management
Depositing User: Ms. Vanitha K
Date Deposited: 16 Nov 2018 08:47
Last Modified: 20 Nov 2018 06:01

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