Indigenous Knowledge and Fast Moving Consumer Goods - Are we seeing some tradeoffs?

Paul, G.D. Bino and Sankaran, K (2005) Indigenous Knowledge and Fast Moving Consumer Goods - Are we seeing some tradeoffs? TAPMI, Manipal.

TWP38_05_Indigenous knowledge.pdf

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The paper explores the role of Indigenous Knowledge (IK) and bio-diversity as positive growth leveraging factors. In trying to do this we examine how the growth of Fast Moving Consumer Goods (FMCGs) adversely affects regional knowledge systems and bio-diversity. While the discussion is confined to FMCGs, it may have application to other non-durable goods too. From the investors’ perspective, FMCG sector is the source of high and stable return. There has been enormous growth in market size over the last decade. We postulate that the growth of a sector like FMCG is a threat to local production systems using organic inputs and indirectly to the overall regional growth. In countries like India, villages have their own indigenous-organic solutions like beverages, balms, chutneys, medicines etc. There are thousands of varieties of solutions even after applying the criterion of parsimony. These solutions are well supported by local knowledge system and conservation values. Through simple diagrams we show the approach towards conceptual modeling of the trade-off between FMCG and IK. In trying to link this paper with future work, it suggests that there is a need for a more pro-active policy to specify indigenous product standards and disclosure norms. There is also need to come up with alternative business models to tap the indigenous knowledge systems and creation of incentives for bio-diversity conservation and local knowledge preservation.

Item Type: TAPMI Working Papers
Uncontrolled Keywords: Indigenous Knowledge, Bio-Diversity, Growth, FMCG
Subjects: Marketing
Marketing > Consumer Behavior
Divisions: Finance and Strategy
Depositing User: Ms. Vanitha K
Date Deposited: 17 Nov 2018 05:12
Last Modified: 21 Nov 2018 06:01

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