Speed as a Strategy in Successful Product Creation

George, Simon (1996) Speed as a Strategy in Successful Product Creation. TAPMI, Manipal.

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Abstract

The ability to make immediate decisions and put them into rapid effect is basic to any successful operation. Time is the cutting edge in the present competitive environment. Speed to market is being recognised as the most important element for success because it is becoming easier for companies to overtake the competitors on other fronts. The Indian industry though late has acknowledged that speed can be a very vital factor for marketing success. In one of the studies conducted by IMRB on marketing heads of 100 companies in the country, more than 50% consider speed as the most important factor in marketing strategic decision making.

Item Type:	TAPMI Working Papers
Uncontrolled Keywords:	PRODUCT CREATION;MARKETING SPEED
Subjects:	Marketing
Divisions:	Marketing Management
Depositing User:	Ms. Vanitha K
Date Deposited:	17 Nov 2018 11:11
Last Modified:	09 Jan 2019 08:50
URI:	http://tapmi.informaticsglobal.com/id/eprint/401

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