Retail Road Map: A New Dosage

Sivakumar, Alur (2004) Retail Road Map: A New Dosage. Retail Biz, 3 (2). pp. 26-28.

Text
A27_Sivakumar_ A New Dosage_Retail Biz.pdf
Download (78kB)

Abstract

The author discusses the potential of Indian Pharmaceutical industry and offers guidelines to implement strategies for retail specific innovations in this field.

Item Type:	Article
Uncontrolled Keywords:	pharmaceutical industry;pharma retail;
Subjects:	Marketing Marketing > Retail Marketing Marketing > Healthcare
Divisions:	Marketing Management
Depositing User:	Mr Ramesh Kamath
Date Deposited:	18 Nov 2018 12:11
Last Modified:	18 Nov 2018 12:11
URI:	http://tapmi.informaticsglobal.com/id/eprint/415

Actions (login required)

View Item

Downloads

Downloads per month over past year

Altmetric

eprints@TAPMI is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.