Retail Road Map: A New Dosage

Sivakumar, Alur (2004) Retail Road Map: A New Dosage. Retail Biz, 3 (2). pp. 26-28.

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The author discusses the potential of Indian Pharmaceutical industry and offers guidelines to implement strategies for retail specific innovations in this field.

Item Type: Article
Uncontrolled Keywords: pharmaceutical industry;pharma retail;
Subjects: Marketing
Marketing > Retail Marketing
Marketing > Healthcare
Divisions: Marketing Management
Depositing User: Mr Ramesh Kamath
Date Deposited: 18 Nov 2018 12:11
Last Modified: 18 Nov 2018 12:11

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