Perception of Mobile Telephony Among Youth; An Exploratory study among the students of Manipal.

Natarajan, R C (2006) Perception of Mobile Telephony Among Youth; An Exploratory study among the students of Manipal. ICFAI Journal of Management Research, 5 (04). pp. 7-21.

Text
A74_natarajan_5.pdf
Restricted to Registered users only
Download (673kB) | Request a copy

Abstract

The present study was undertaken to understand and compare the preference and perception of students of Manipal Institutions.

Item Type:	Article
Uncontrolled Keywords:	Mobile telephony; student perception-mobile
Subjects:	Marketing Marketing > Marketing Research Marketing > Consumer Behavior
Divisions:	Marketing Management
Depositing User:	Ms. Sachitha R
Date Deposited:	22 Nov 2018 06:22
Last Modified:	22 Nov 2018 06:22
URI:	http://tapmi.informaticsglobal.com/id/eprint/426

Actions (login required)

View Item

Downloads

Downloads per month over past year

Altmetric