Improved Seating Plans for Movie Theatre to Improve Revenue: An Integrated Best Worst Method with EMSR-B

Joshi, Kedar Pandurang and Lohiya, Nikhil (2017) Improved Seating Plans for Movie Theatre to Improve Revenue: An Integrated Best Worst Method with EMSR-B. In: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. IGI Global, Hershey, PA USA, pp. 149-158. ISBN 9781522509974

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Abstract

Bollywood is not only one of the biggest film producers in India but also one of the largest centers of film roduction in the world. Seat occupancy rate and pricing of each seat are important parameters that determines the revenue of a cinema business. The objective of the chapter is to enable theater managers to determine the prices at the time of booking according to the occupancy rate so that the revenue is improved based on preferred demand for the respective seats. A multi criteria analysis is applied with seat occupancy rate as dependent variable and other factors as independent variables like Show time, Poster Size, Day of week and Timing of Release. Further, a predictive analysis can be carried out to determine the occupancy rate for the upcoming movies. Based on the occupancy rate, the managers at theater can adopt variable pricing concept to improve the revenue. This work shows an integrated method to develop a seating plan based on occupancy rate to improve the revenue using EMSR-b heuristic with an illustrated example for a theater.

Item Type:	Book Section
Uncontrolled Keywords:	LCSH: Marketing Research; Marketing Research- Data Processing
Subjects:	Management Information Systems
Divisions:	Operations and Information Science
Depositing User:	Mr. Muralidhara D
Date Deposited:	22 Nov 2018 09:10
Last Modified:	24 Nov 2018 11:42
URI:	http://tapmi.informaticsglobal.com/id/eprint/435

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