Lucrative Convergence: cover story

Sivakumar, Alur (2006) Lucrative Convergence: cover story. Ratail Biz, 3 (8). pp. 9-14.

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Abstract

the author explains how the coexistence of entertainment and retail influences shoppers and enhances the image of a mall.

Item Type: Article
Uncontrolled Keywords: entertainment and retail;retail Convergence
Subjects: Marketing > Marketing Research
Divisions: Marketing Management
Depositing User: Ms. Sachitha R
Date Deposited: 23 Nov 2018 06:56
Last Modified: 27 Nov 2018 04:04
URI: http://tapmi.informaticsglobal.com/id/eprint/439

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