Pure and Applied Research in Business – How Shall the Twain Meet?

Sankaran, K (2005) Pure and Applied Research in Business – How Shall the Twain Meet? IIMB Management Review, 17 (3). pp. 115-124.

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Abstract

Explores the relevance of pure and applied research in business. Concept of pure and applied research; Significance of applied and pure research in business management; Comparison of research methodology for pure and applied research.

Item Type:	Article
Uncontrolled Keywords:	Research in Business; Business Management; Research Methodology
Subjects:	General Management General Management > Management Education General Management > Strategic Management and Business Policy
Divisions:	General Management and Enterpreneurship
Depositing User:	Mr. Muralidhara D
Date Deposited:	26 Nov 2018 09:10
Last Modified:	14 Feb 2019 09:07
URI:	http://tapmi.informaticsglobal.com/id/eprint/465

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