Do Prestige Goods Enhance Self-Esteem and Professionalism? A Study on Users of Luxury-Branded Shirts
Joy, Gemini V and James, P S (2012) Do Prestige Goods Enhance Self-Esteem and Professionalism? A Study on Users of Luxury-Branded Shirts. Marketing Review St. Gallen, 29 (1). pp. 17-23.
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Official URL: https://doi.org/10.1007/s11621-012-0106-9
Abstract
Luxury/prestige-branded products play various roles, from self motivation to social acceptance, in the consumer market. Motives for purchasing premium brands vary from person to person and from profession to profession. The present study was conducted to analyze whether self-esteem and professionalism motives are satisfied or enhanced through the usage of luxury/prestige-branded shirts among male entrepreneurs, professionals and non-professionals.
Item Type: | Article |
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Uncontrolled Keywords: | Luxury-Branded Shirts; Self-Esteem and Professionalism |
Subjects: | Human Resource Management |
Divisions: | Human Resource Management |
Depositing User: | Mr. Muralidhara D |
Date Deposited: | 06 Dec 2018 09:26 |
Last Modified: | 06 Dec 2018 09:26 |
URI: | http://tapmi.informaticsglobal.com/id/eprint/540 |
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