An Empirical Case Study on Successful Luxury Resorts

Thomas, Ajith K and James, P S (2012) An Empirical Case Study on Successful Luxury Resorts. Asia Pacific Journal of Management and Entrepreneurship, 1 (3). pp. 332-348. ISSN ISSN 2277-9089

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when anyone from the business community talks “Green”, all the ears receive attention. Maybe this is because of the ‘fad’ value or maybe people think that, they are hearing something which they do not hear usually. Most often, for the sake of corporate social responsibility (CSR), cheap public relations or publicity and due to ‘fad’ factor, hospitality service providers, in Kerala, talk “Green”. They do not do much practically. This study searches for green practices adopted by resorts, which are run by big corporate houses and whose resorts are classified as luxury hotels in Kumarakom, Kerala. The study follows a case study approach, where each resort is appraised, on the best practices, they claim to follow. The observations after this careful study are captured. The researchers have undertaken on site visits and studies of all the 5 resorts, that fall the category of luxury resorts and an attempt is made to collate the best practices of these resorts. The questions that were kept in mind in the interactions with the managers were based on the best environmental practices they claim to do. An audit was done on these practices, that they described added significant value to their customers. The researcher believes that if such practices can be adopted, the guests would recommend these resorts to their friends and relatives, who would travel to Kumarakom. This would definitely work in favor of bettering the revenues of these resorts.

Item Type: Article
Uncontrolled Keywords: Sustainable; Green Practices; Corporate social responsibility; Hospitality
Subjects: Human Resource Management
Divisions: Human Resource Management
Depositing User: Mr. Muralidhara D
Date Deposited: 06 Dec 2018 09:48
Last Modified: 06 Dec 2018 09:48

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