Trucar.In: Finding a Position in an Emerging Online Market

Utkarsh, . and Kumar, Prashant (2018) Trucar.In: Finding a Position in an Emerging Online Market. TAPMI, Manipal.

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In May 2017, Varun Kalra was pondering his aspiration of being an entrepreneur who made a difference in the automobile industry. A management graduate from a reputed business school in India, Kalra was immensely passionate about cars. After gaining five years of experience in the financial sector in 2014, Kalra launched his venture (TruCar), an online car portal he hoped would make a mark in the online car portal industry in India.

Item Type: TAPMI Cases/ Working Cases
Uncontrolled Keywords: Trucar.In; Online Market
Subjects: Marketing
Divisions: Marketing Management
Depositing User: Mr. Muralidhara D
Date Deposited: 05 Mar 2019 04:37
Last Modified: 05 Mar 2019 04:37

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