To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Bangalore

Bhattacharjee, Avik (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Bangalore. TAPMI, Bangalore.

Text BrandScan 2018_amco bangalore.pdf Restricted to Registered users only Download (2MB) | Request a copy

Abstract

AMCO Batteries Limited is an automobile and commercial Battery manufacturing company headquartered in Chennai,Tamil Nadu and manufactures a wide range of batteries for passenger vehicles. The objectives of the project are developed to understand the consumer behavior for the brand, the buying process of the consumers starting from need recognition to evaluation of the choice. It also aims to understand the outlet choice of the passengers and the influencer’s role in the customer’s decision-making process

Item Type:	TAPMI Special Reports
Subjects:	Marketing Marketing > Marketing Research
Divisions:	Marketing Management
Depositing User:	Mr. Muralidhara D
Date Deposited:	11 Mar 2019 04:14
Last Modified:	12 Mar 2019 04:56
URI:	http://tapmi.informaticsglobal.com/id/eprint/614

Actions (login required)

View Item

Downloads