To evaluate the perception of the parent brand Bajaj vis-à-vis Bajaj Finserv

Chatterjee, Sinjinee (2018) To evaluate the perception of the parent brand Bajaj vis-à-vis Bajaj Finserv. TAPMI, Manipal.

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Abstract

Bajaj is an Indian conglomerate founded by Jamnalal Bajaj a freedom fighter in the year 1945.Its flagship company Bajaj Auto is a group of 37 companies and is ranked as the world’s fourth-largest tow-and three-wheeler manufacturer.Some of the important companies under the group are Bajaj Auto Ltd, Bajaj Finserv Ltd, Hercules Hoists Ltd, Bajaj Electricals etc. Bajaj Finserv Limited, is a part of Bajaj Holdings and Investments Limited (BHIL), is a diversified financial services group.It focuses on lending, asset control, wealth control, and insurance. The subsidiaries are Bajaj Allianz General Insurance, Bajaj Allianz Life Insurance,Bajaj Financial Services Ltd.

Item Type:	TAPMI Special Reports
Subjects:	Marketing
Divisions:	Marketing Management
Depositing User:	Mr. Muralidhara D
Date Deposited:	11 Mar 2019 11:10
Last Modified:	12 Mar 2019 04:56
URI:	http://tapmi.informaticsglobal.com/id/eprint/617

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