Testing Times for Value Creation: The Case of Helios

Pandya, Ganes M and Ganguli, Shirshendu and Taparia, Ratan and Nilay, Shah and Tanya, Tiwari (2019) Testing Times for Value Creation: The Case of Helios. [["eprint_typename_tapmi_cases" not defined]]

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Item Type: ["eprint_typename_tapmi_cases" not defined]
Uncontrolled Keywords: MARKETING;VALUE CREATION 4.0;
Subjects: Marketing
Marketing > Customer Relationship
Divisions: Finance and Strategy
Depositing User: Mr. Muralidhara D
Date Deposited: 23 Oct 2019 05:39
Last Modified: 08 May 2020 04:18
URI: http://tapmi.informaticsglobal.com_org1/id/eprint/632

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