Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety

Thanigan, Jayanthi and Reddy, Srinivas and Sethuraman, Priya and Rajesh, Irudhaya J (2021) Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety. Journal of Electronic Commerce in Organizations, 19 (1). pp. 65-91.

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Abstract

The m-wallet apps market in India is an evolving industry. M-wallet app companies could use the consumer insights from this study to design suitable strategies to retain existing users and attract new customers. Earlier studies in m-wallet app adoption in India have been restricted to GPRS services only. This study is unique in extending use of the UTAUT model theoretical framework to understand the factors influencing customers using the evolved 4G technology in India. The research hypothesis, based on the extended UTAUT model, was empirically tested using structural equation modeling. There was a significant improvement in the overall explanatory power of the extended UTAUT model over the original UTAUT.

Item Type:	Article
Uncontrolled Keywords:	Extended UTAUT; Frequency of Use; Gender Differences; India; M-Wallet Apps; Perceived Credibility; Perceived Value; Technology Anxiety;
Subjects:	Marketing Marketing > Digital Marketing/E-Commerce
Divisions:	Marketing Management
Depositing User:	Mr. Muralidhara D
Date Deposited:	27 Feb 2021 09:48
Last Modified:	27 Feb 2021 09:48
URI:	http://tapmi.informaticsglobal.com/id/eprint/706

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