Outsourcing Online Marketing: Dilemma in Partner Selection at Creating Values Pvt. Ltd.

Paul, Rik and Gaur, Jighyasu and Ahuja, Jaya (2021) Outsourcing Online Marketing: Dilemma in Partner Selection at Creating Values Pvt. Ltd. SAGE Publications.

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Abstract

Anshul Dureja, managing director at Creating Values Pvt. Ltd., had just been informed about the differences between the creative outputs of Social Affairs in its online marketing initiatives and those designs produced by freelancers. Since it had started operations almost two years earlier, Creating Values had partnered with Social Affairs. This company managed its Facebook and LinkedIn posts, in addition to designing other elements of online marketing communications, such as brochures and mailers. Lately, Dureja had found himself unhappy with the designs Social Affairs provided and with the lack of enthusiasm from the company’s representatives. While looking around for alternatives, he and his team had come across several freelancers who were willing to do the work on a job-to-job basis. The creative output of the ...

Item Type:	TAPMI Cases/ Working Cases
Uncontrolled Keywords:	Business-to-Business Marketing; Consumer Behavior; Electronic Marketing
Subjects:	Marketing Marketing > Digital Marketing/E-Commerce
Divisions:	Marketing Management
Depositing User:	Mr. Muralidhara D
Date Deposited:	04 Mar 2021 04:12
Last Modified:	04 Mar 2021 04:12
URI:	http://tapmi.informaticsglobal.com/id/eprint/714

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