Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention

Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2021) Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention. Journal of Interactive Marketing, 55. pp. 52-66. ISSN 1094-9968

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Official URL: http://dx.doi.org/10.1016/j.intmar.2021.01.002

Item Type:	Article
Uncontrolled Keywords:	Advergames; Brand familiaity; Game speed; Gaming platform; Memory
Subjects:	Marketing Marketing > Brand Management
Divisions:	Marketing Management
Depositing User:	Mr. Muralidhara D
Date Deposited:	03 Apr 2021 05:37
Last Modified:	03 Apr 2021 05:37
URI:	http://tapmi.informaticsglobal.com/id/eprint/719

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