Elephas Maximus Indicus – Doing business in 21st Century India

Haritas, Ishwar and Das, Arindam (2020) Elephas Maximus Indicus – Doing business in 21st Century India. In: Marketing Weiterdenken. Springer, pp. 267-295. ISBN 978-3-658-31563-4

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Abstract

The ‘India Story’ is a multi-layered one, where paradoxes are to be expected and exceptions are the rule. Navigating the Indian market is challenging, to say the least. This article uses a 6000 year old fable of the ’Six blind men and the Indian Elephant’ to build a comprehen�sive, all-round view of the world’s fastest growing large economy

Item Type:	Book Section
Subjects:	Marketing
Divisions:	Marketing Management
Depositing User:	Mr. Muralidhara D
Date Deposited:	28 Jul 2021 04:31
Last Modified:	28 Jul 2021 04:31
URI:	http://tapmi.informaticsglobal.com/id/eprint/739

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