Items where Division is "Marketing Management" and Year is 2008

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Number of items: 3.

G

George, Simon (2008) Leveraging Brand Equity For Developing Appropriate Brand Extension Strategies. TAPMI, Manipal.

N

Natarajan, R C (2008) Deception and Informed Consent in Management Research. ICFAI Journal of Management Research.

S

Srivastava, H S and Srinivasan, R (2008) New Age Youth Banking Behavior an Explorative Study in the Indian Banking Sector. Journal of Services Research, 8 (2). pp. 53-71.

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