Items where Division is "Marketing Management" and Year is 2010
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Number of items: 2.
Kidiyoor, Gururaj (2010) Key Success Strategies for Marketing of High Technology Products : A Review. Drishtikon: A Management Journal, 1 (2). pp. 37-64.
Srivastava, H S and Srinivasan, R (2010) Does Lifestyle Influence Retail Banking Product Selection?: An Exploratory Study in India. Journal of International management Studies, 10 (2). pp. 116-126.