Items where Division is "Marketing Management" and Year is 2013

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Number of items: 2.

K

Kidiyoor, Gururaj (2013) Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products. IIMS Journal of Management Science, 4 (1). pp. 1-18.

S

Sivakumar, Alur and Schoormans, Jan P.L. (2013) Retailers and New Product Acceptance in India's Base of Pyramid (BOP) Markets: Propositions for Research. International Journal of Retail & Distribution Management, 41 (3). pp. 189-200.

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