Items where Division is "Marketing Management" and Year is 2014

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Number of items: 3.

Joy, Gemini V and James, P S and Kumar, Senthil N (2014) Value-Based Promotion – A Consumer Retention Tool in Electronics Goods Market. International Journal. Value Chain Management, 7 (2). pp. 124-133.

Mathew, Saji K (2014) Understanding Risk in IT Outsourcing: A Fuzzy Framework. Journal of Information Technology Case and Application Research, 18 (3). pp. 27-39.

Natarajan, R C (2014) Challenge or Opportunity?: The Dynamics of Management Education in India. Journal of Management and Entrepreneurship, 8 (3).

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