Items where Division is "Marketing Management" and Year is 2016

B

Bapat, Dhananjay and Thanigan, Jayanthi (2016) Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty. SAGE, 17 (6). pp. 1-16.

G

Ganguli, Shirshendu (2016) Generic Service Quality Dimensions In Technology Based Banking: Comparison between Private and Government Banks in India. TAPMI, Manipal, Manipal.

Ganguli, Shirshendu (2016) Understanding Customer Loyalty in Indian Banking Services: Service Quality Variables in Hybrid Service Delivery Scenario. TAPMI, Manipal, Manipal.

K

Khandker, Varsha (2016) Factors Encouraging Complete Adoption of Agricultural Technologies: The Case of Hybrid Rice Cultivation in India. TAPMI, Manipal, Manipal.

Kumar, Prashant (2016) Green Benefit Positioning:Dimensions and Implications for Branding. T A Pai Management Institute, Manipal.

Kumar, Prashant (2016) Issues and Challenges in Green Retailing: An Indian Experience. TAPMI, Manipal, Manipal.

Kumar, Prashant (2016) State of Green Marketing Research Over 25 Years (1990-2014): Literature Survey and classification. Marketing Intelligence & Planning, 34 (1). pp. 137-158.

Kumar, Prashant (2016) The structure and evolution of ‘Young Consumers and Marketing’ literature: An author citation/ co-citation analysis. T A Pai Management Institute, Manipal.

T

Thanigan, Jayanthi and Rajendran, G (2016) Variety Seeking Behaviour on Asian Traditional Food Accompaniment - Pickles. International Journal of Business Innovation and Research, 10 (4). pp. 478-500.

Z

Zeba, Farrah and Ganguli, Shirshendu (2016) Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model. International Journal of Information Systems in the Service Sector, 8 (4).