Items where Division is "Marketing Management" and Year is 2017
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Article
Biju, Seena and Nair, Sreekumaran N (2017) Measuring Academic Quality: A Three-Dimensional Approach for Internal Audit Using DMAIC. International Journal of Six Sigma and Competitive Advantage (IJSSCA), 10 (3/4). pp. 236-257. ISSN 1479-2494
George, Simon (2017) Redesign the Value Curve. Indian Management, 66 (11). pp. 42-45.
Kumar, Prashant (2017) Intents of Green Advertisements. Asia Pacific Journal of Marketing and Logistics, 29 (1). pp. 70-79.
Kumar, Prashant and Polonsky, M J (2017) An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014. Australasian Marketing Journal, 25. pp. 85-96.
Monograph
Nidheesh, K (2017) Brandscan 2017: Market Study and Strategic Recommendations for Safewash and Softouch. Project Report. TAPMI, Manipal. (Unpublished)
TAPMI Cases/ Working Cases
Bamel, Umesh Kumar (2017) Flipkart: Futuristic Organizational Structure. TAPMI, Manipal.
Kidiyoor, Gururaj and Yatgiri, Prashant Y (2017) Kannada Movie Industry in India: Strategies for Survival. TAPMI, Manipal.
Book
George, Simon (2017) Cases in Brand Management and Services Marketing. Manipal Universal Press, Manipal. ISBN 9789382460480