Items where Division is "Marketing Management" and Year is 2017

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Number of items: 8.

Article

Biju, Seena and Nair, Sreekumaran N (2017) Measuring Academic Quality: A Three-Dimensional Approach for Internal Audit Using DMAIC. International Journal of Six Sigma and Competitive Advantage (IJSSCA), 10 (3/4). pp. 236-257. ISSN 1479-2494

George, Simon (2017) Redesign the Value Curve. Indian Management, 66 (11). pp. 42-45.

Kumar, Prashant (2017) Intents of Green Advertisements. Asia Pacific Journal of Marketing and Logistics, 29 (1). pp. 70-79.

Kumar, Prashant and Polonsky, M J (2017) An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014. Australasian Marketing Journal, 25. pp. 85-96.

Monograph

Nidheesh, K (2017) Brandscan 2017: Market Study and Strategic Recommendations for Safewash and Softouch. Project Report. TAPMI, Manipal. (Unpublished)

Book

George, Simon (2017) Cases in Brand Management and Services Marketing. Manipal Universal Press, Manipal. ISBN 9789382460480

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Bamel, Umesh Kumar (2017) Flipkart: Futuristic Organizational Structure. [["eprint_typename_tapmi_cases" not defined]]

Kidiyoor, Gururaj and Yatgiri, Prashant Y (2017) Kannada Movie Industry in India: Strategies for Survival. [["eprint_typename_tapmi_cases" not defined]]

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