Items where Division is "Marketing Management" and Year is 2017

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Creators | Item Type | No Grouping
Jump to: Article | Monograph | TAPMI Cases/ Working Cases | Book
Number of items: 8.

Article

Biju, Seena and Nair, Sreekumaran N (2017) Measuring Academic Quality: A Three-Dimensional Approach for Internal Audit Using DMAIC. International Journal of Six Sigma and Competitive Advantage (IJSSCA), 10 (3/4). pp. 236-257. ISSN 1479-2494

George, Simon (2017) Redesign the Value Curve. Indian Management, 66 (11). pp. 42-45.

Kumar, Prashant (2017) Intents of Green Advertisements. Asia Pacific Journal of Marketing and Logistics, 29 (1). pp. 70-79.

Kumar, Prashant and Polonsky, M J (2017) An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014. Australasian Marketing Journal, 25. pp. 85-96.

Monograph

Nidheesh, K (2017) Brandscan 2017: Market Study and Strategic Recommendations for Safewash and Softouch. Project Report. TAPMI, Manipal. (Unpublished)

TAPMI Cases/ Working Cases

Bamel, Umesh Kumar (2017) Flipkart: Futuristic Organizational Structure. TAPMI, Manipal.

Kidiyoor, Gururaj and Yatgiri, Prashant Y (2017) Kannada Movie Industry in India: Strategies for Survival. TAPMI, Manipal.

Book

George, Simon (2017) Cases in Brand Management and Services Marketing. Manipal Universal Press, Manipal. ISBN 9789382460480

This list was generated on Tue Jul 16 21:53:06 2024 UTC.
eprints@TAPMI is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.