Items where Division is "Marketing Management" and Year is 2020

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Ghosh, Tathagata and Mandal, Santanu (2020) Webcare quality: conceptualisation, scale development and validation. Journal of Marketing Management. pp. 1556-1590.

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Haritas, Ishwar and Das, Arindam (2020) Elephas Maximus Indicus – Doing business in 21st Century India. In: Marketing Weiterdenken. Springer, pp. 267-295. ISBN 978-3-658-31563-4

Hebbar, Sunith and Kamath, Vasanth V P and Kamath, Giridhar B and Mathew, Oommen (2020) Attitude towards online shopping and its influence on purchase intentions: an urban Indian perspective. Int. J. Business Innovation and Research, 22 (3). pp. 326-340.

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Kamath, Giridhar B and Ganguli, Shirshendu and George, Simon (2020) Attachment points, team identification and sponsorship outcomes:evidence from theIndian Premier League. International Journal of Sports Marketing and Sponsorship. ISSN 1464-6668

Kamath, Giridhar B and George, Simon and Ganguli, Shirshendu (2020) Consequences of event-sponsor fit in sport sponsorship: evidence from the Indian Premier League. International Journal of Economics and Business Research, 20 (3). pp. 348-363.

Kidiyoor, Gururaj and Dhaigude, Amol Subhash (2020) Obsolescence risk in B2B purchase of high technology products. International Journal of Enterprise Network Management, 11 (3). pp. 264-288.

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Madhavan, Vinod and George, Simon (2020) Perceived Intrusiveness in Digital Advertising: Literature Review and Research Agenda. International Journal of Management, 11 (12). pp. 1918-1930.

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Utkarsh, . and Pandey, Asheesh and Ashta, Arvind and Spiegelman, Eli and Sutan, Angela (2020) Catch them young: Impact of financial socialization, financial literacy and attitude towards money on financial well-being of young adults. International Journal Of Consumer Studies. pp. 1-11. ISSN 1470-6431