Items where Division is "Marketing Management" and Year is 2021

A

Abhishek, G and Srivastava, Mukta (2021) Mapping the influence of influencer marketing: a bibliometric analysis. Marketing Intelligence & Planning, 39 (7). pp. 979-1003.

C

Chavadi, Chandan A and Sirothiya, Monika and Vishwanatha, M. R and Yatgiri, Prashant Y (2021) Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective. IIM Kozhikode Society & Management Review. pp. 1-26.

D

Das, Arindam (2021) Post-Acquisition Performance of Emerging Market Firms: A Multi-Dimensional Analysis of Acquisitions in India. Journal of Risk and Financial Management, 14 (12).

Dhaigude, Amol Subhash and Kapoor, Rohit and Gupta, Narain and Padhi, Sidhartha S (2021) Linking supply chain integration to supply chain orientation and performance – a knowledge integration perspective from Indian manufacturing industries. JOURNAL OF KNOWLEDGE MANAGEMENT, 25 (9). pp. 2293-2315. ISSN 1367-3270

G

Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2021) Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention. Journal of Interactive Marketing, 55. pp. 52-66. ISSN 1094-9968

Goutam, Doddahulugappa and Gopalakrishna, B. V and Ganguli, Shirshendu (2021) Determinants of Customer Loyalty Dimensions: E-Commerce Context in Emerging Economy Perspective. Journal of Electronic Commerce in Organizations, 19 (1). pp. 1-23.

Goutam, Doddahulugappa and Gopalakrishna, B. V and Ganguli, Shirshendu (2021) Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective. International Journal of Internet Marketing and Advertising (IJIMA), 15 (3). pp. 327-348. ISSN 1477-5212

M

Madhavan, Vinod and Prasad, Durga and Souparna, M and Haifa, B (2021) Caps and Crowns Dental Clinic: Exploring Business Opportunities. Ivey Publishing.

P

Paul, Rik and Gaur, Jighyasu and Ahuja, Jaya (2021) Outsourcing Online Marketing: Dilemma in Partner Selection at Creating Values Pvt. Ltd. SAGE Publications.

S

Sreejesh, S and Dwivedi, Yogesh K and Ghosh, Tathagata (2021) How does a brand's psychological distance in an advergame influence brand memory of the consumers? Journal of Consumer Behaviour. pp. 1-17. ISSN 1472-0817

Sreejesh, S and Ghosh, Tathagata and Dwivedi, Yogesh K (2021) Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. Journal of Business Research, 132. pp. 88-101.

T

Thanigan, Jayanthi and Reddy, Srinivas and Sethuraman, Priya and Rajesh, Irudhaya J (2021) Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety. Journal of Electronic Commerce in Organizations, 19 (1). pp. 65-91.