Items where Division is "Marketing Management" and Year is 2023

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Number of items: 5.

Article

Balasubramanian, S and Arulanantha Prabu Ponnachiyur Maruthasalam, (2023) Supplier encroachment in the presence of asymmetric retail competition. International Journal of Production Economics, 264. pp. 1-13.

Ranganathan, Kavitha and Veeraraghavan, Madhu (2023) Pre-and-aftermarket IPO underpricing: Does use of proceeds disclosure matter? Journal of Contemporary Accounting & Economics. pp. 1-21.

Upadhyaya, Pallavi and Maddodi, Chetana Balakrishna (2023) In-app advertising: a systematic literature review and implications for future research. Spanish Journal of Marketing - ESIC. pp. 1-22.

Veeraraghavan, Madhu and Chen, Yangyang and Duong, Huu Nhan and Goyal, Abhinav (2023) Social Capital and the Pricing of Initial Public Offerings. Journal of Empirical Finance. pp. 1-22.

Veeraraghavan, Madhu and Ranganathan, Kavitha and Rohit, Abhishek Kumar and Chui, Andy (2023) Momentum, reversals and liquidity: Indian evidence. Pacific-Basin Finance Journal. pp. 1-15.

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