Items where Subject is "Marketing > Customer Relationship"

Article

Gaur, Jighyasu and Man, Venkatesh and Banerjee, Pratyush and Amini, Mehdi and Gupta, Ritu (2018) Towards Building Circular Economy: A Cross-Cultural Study of Consumers’ Purchase Intentions for Reconstructed Products. Management Decision.

Goutam, Doddahulugappa and Gopalakrishna, B. V and Ganguli, Shirshendu (2021) Determinants of Customer Loyalty Dimensions: E-Commerce Context in Emerging Economy Perspective. Journal of Electronic Commerce in Organizations, 19 (1). pp. 1-23.

Goutam, Doddahulugappa and Gopalakrishna, B. V and Ganguli, Shirshendu (2021) Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective. International Journal of Internet Marketing and Advertising (IJIMA), 15 (3). pp. 327-348. ISSN 1477-5212

Kidiyoor, Gururaj (2004) CRM and Momentum of the Truth: Nurturing Wealth Creators Series. Business Today, 13 (11). p. 103.

Natarajan, R C (2009) Halo Effect in Trust. ICFAI Journal of Management Research, 8 (1). pp. 26-59.

Natarajan, R C (2009) Relationship Between Trust and Monitoring—An Experimental Study of Principal-Agent Relationship. Indore Management Journal [IIM-Indore], 1 (3). pp. 1-33.

Sivakumar, Alur (2004) Retail Road map: Enduring Solutions. Retail Biz, 3 (1). pp. 14-16.

TAPMI Cases/ Working Cases

Pandya, Ganes M and Ganguli, Shirshendu and Taparia, Ratan and Nilay, Shah and Tanya, Tiwari (2019) Testing Times for Value Creation: The Case of Helios. TRANSNATIONAL PRESS, LONDON.