Items where Subject is "Marketing > Advertising And Public Relation"
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Article
Madhavan, Vinod and George, Simon (2020) Perceived Intrusiveness in Digital Advertising: Literature Review and Research Agenda. International Journal of Management, 11 (12). pp. 1918-1930.
Natarajan, R C (2005) Theory of Private Labels: Challenges and Opportunites Facing National Brands in India. ICFAI Advertising Express.
Sreejesh, S and Ghosh, Tathagata and Dwivedi, Yogesh K (2021) Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. Journal of Business Research, 132. pp. 88-101.