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Kumar, Prashant and Polonsky, M J (2017) An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014. Australasian Marketing Journal, 25. pp. 85-96.
Mishra, Anubhav A (2018) Consumer Responses to Brand Deletion. Journal of Brand Management, 25 (2). pp. 160-170. ISSN 1350-231X