Items where Subject is "Marketing > Digital Marketing/E-Commerce"

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Number of items at this level: 5.

Article

Ramesh, N (2007) Linking Technology with Market: An Exploration. PES Business Review, 2 (2). pp. 38-43.

Thanigan, Jayanthi and Reddy, Srinivas and Sethuraman, Priya and Rajesh, Irudhaya J (2021) Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety. Journal of Electronic Commerce in Organizations, 19 (1). pp. 65-91.

Utkarsh, . and Gupta, Nimit (2019) Message strategy of promotional e-mails in India: a content analysis. International Journal of Electronic Marketing and Retailing, 10 (4). pp. 351-367.

Book Section

Joshi, Kedar Pandurang and Sivakumar, Alur (2015) Enhanced Selling on Digital Space Via Matching Buyer and Seller Preferences Using Fuzzy MCDM Method. In: FUZZY OPTIMIZATION AND MULTI-CRITERIA DECISION MAKING IN DIGITAL MARKETING. IGI GLOBAL PUBLICATIONS, HERSHEY, pp. 148-158. ISBN 9781466688087

TAPMI Cases/ Working Cases

Paul, Rik and Gaur, Jighyasu and Ahuja, Jaya (2021) Outsourcing Online Marketing: Dilemma in Partner Selection at Creating Values Pvt. Ltd. SAGE Publications.

This list was generated on Wed Apr 24 16:03:03 2024 UTC.
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