Items where Subject is "Marketing > Marketing Research"

Article

Natarajan, R C (2007) Diagnoses- Kurlon Ltd. Management Case by Simon George. Vikalpa, 32 (1). pp. 123-128.

Natarajan, R C (2006) Perception of Mobile Telephony Among Youth; An Exploratory study among the students of Manipal. ICFAI Journal of Management Research, 5 (04). pp. 7-21.

Sivakumar, Alur (2006) Lucrative Convergence: cover story. Ratail Biz, 3 (8). pp. 9-14.

Monograph

Nidheesh, K (2017) Brandscan 2017: Market Study and Strategic Recommendations for Safewash and Softouch. Project Report. TAPMI, Manipal. (Unpublished)

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Bhattacharjee, Avik (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Bangalore. [["eprint_typename_tapmi_special_reports" not defined]]

Kumari, Sneha (2018) To understand the unmet need of a person that is met by Charmboard. [["eprint_typename_tapmi_special_reports" not defined]]

Varadan, Ambarish (2018) To determine the consumers perception of health benefits of sunflower oil to do a competitive benchmarking of gemini sunflower oil. [["eprint_typename_tapmi_special_reports" not defined]]

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Khandker, Varsha (2016) Factors Encouraging Complete Adoption of Agricultural Technologies: The Case of Hybrid Rice Cultivation in India. [["eprint_typename_tapmi_working_papers" not defined]]

Kumar, Prashant (2015) The Intellectual Structure of the Green Consumer Field: An Author Citation/ Co-Citation Analysis. [["eprint_typename_tapmi_working_papers" not defined]]

Natarajan, R C (2007) Role of Goodwill and Competence Trusts in Principal's Monitoring of Agents: An Experimental Study. [["eprint_typename_tapmi_working_papers" not defined]]