Items where Subject is "Marketing > Marketing Research"

Article

Natarajan, R C (2007) Diagnoses- Kurlon Ltd. Management Case by Simon George. Vikalpa, 32 (1). pp. 123-128.

Natarajan, R C (2006) Perception of Mobile Telephony Among Youth; An Exploratory study among the students of Manipal. ICFAI Journal of Management Research, 5 (04). pp. 7-21.

Sivakumar, Alur (2006) Lucrative Convergence: cover story. Ratail Biz, 3 (8). pp. 9-14.

Monograph

Nidheesh, K (2017) Brandscan 2017: Market Study and Strategic Recommendations for Safewash and Softouch. Project Report. TAPMI, Manipal. (Unpublished)

TAPMI Working Papers

Khandker, Varsha (2016) Factors Encouraging Complete Adoption of Agricultural Technologies: The Case of Hybrid Rice Cultivation in India. TAPMI, Manipal, Manipal.

Kumar, Prashant (2015) The Intellectual Structure of the Green Consumer Field: An Author Citation/ Co-Citation Analysis. TAPMI, Manipal.

Natarajan, R C (2007) Role of Goodwill and Competence Trusts in Principal's Monitoring of Agents: An Experimental Study. TAPMI, Manipal.

TAPMI Special Reports

Bhattacharjee, Avik (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Bangalore. TAPMI, Bangalore.

Kumari, Sneha (2018) To understand the unmet need of a person that is met by Charmboard. TAPMI, Manipal.

Varadan, Ambarish (2018) To determine the consumers perception of health benefits of sunflower oil to do a competitive benchmarking of gemini sunflower oil. TAPMI, Manipal.