Items where Subject is "Marketing > Consumer Behavior"

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Chavadi, Chandan A and Sirothiya, Monika and Vishwanatha, M. R and Yatgiri, Prashant Y (2021) Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective. IIM Kozhikode Society & Management Review. pp. 1-26.

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Kumar, Prashant (2016) The structure and evolution of ‘Young Consumers and Marketing’ literature: An author citation/ co-citation analysis. T A Pai Management Institute, Manipal.

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Manjunatha, Keralapura and Shivalingaiah, D (2000) Customers' Research in Libraries: A Study of Methods and Barriers. Annals of Library and Information Studies, 47 (3). pp. 101-114.

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Natarajan, R C (2006) Perception of Mobile Telephony Among Youth; An Exploratory study among the students of Manipal. ICFAI Journal of Management Research, 5 (04). pp. 7-21.

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Paul, G.D. Bino and Sankaran, K (2005) Indigenous Knowledge and Fast Moving Consumer Goods - Are we seeing some tradeoffs? TAPMI, Manipal.

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Sivakumar, Alur (2004) Retail Road map: Enduring Solutions. Retail Biz, 3 (1). pp. 14-16.