Items where Subject is "Marketing > Consumer Behavior"
Up a level |
- TAPMI Research Areas (6)
- Marketing (6)
- Consumer Behavior (6)
- Marketing (6)
C
Chavadi, Chandan A and Sirothiya, Monika and Vishwanatha, M. R and Yatgiri, Prashant Y (2021) Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective. IIM Kozhikode Society & Management Review. pp. 1-26.
K
Kumar, Prashant (2016) The structure and evolution of ‘Young Consumers and Marketing’ literature: An author citation/ co-citation analysis. T A Pai Management Institute, Manipal.
M
Manjunatha, Keralapura and Shivalingaiah, D (2000) Customers' Research in Libraries: A Study of Methods and Barriers. Annals of Library and Information Studies, 47 (3). pp. 101-114.
N
Natarajan, R C (2006) Perception of Mobile Telephony Among Youth; An Exploratory study among the students of Manipal. ICFAI Journal of Management Research, 5 (04). pp. 7-21.
P
Paul, G.D. Bino and Sankaran, K (2005) Indigenous Knowledge and Fast Moving Consumer Goods - Are we seeing some tradeoffs? TAPMI, Manipal.
S
Sivakumar, Alur (2004) Retail Road map: Enduring Solutions. Retail Biz, 3 (1). pp. 14-16.