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Number of items: 9.

Article

Kamath, Giridhar B and Ganguli, Shirshendu and George, Simon (2020) Attachment points, team identification and sponsorship outcomes:evidence from theIndian Premier League. International Journal of Sports Marketing and Sponsorship. ISSN 1464-6668

Kamath, Giridhar B and George, Simon and Ganguli, Shirshendu (2020) Consequences of event-sponsor fit in sport sponsorship: evidence from the Indian Premier League. International Journal of Economics and Business Research, 20 (3). pp. 348-363.

Madhavan, Vinod and George, Simon (2020) Perceived Intrusiveness in Digital Advertising: Literature Review and Research Agenda. International Journal of Management, 11 (12). pp. 1918-1930.

George, Simon (2017) Redesign the Value Curve. Indian Management, 66 (11). pp. 42-45.

George, Simon (2006) Kurlon Ltd.-Management Case. Vikalpa: Journal of Decision Makers, 31 (3). pp. 121-129.

George, Simon (2002) Victor Brand: Management case. Vikalpa: The Journal of Decision Makers, 27 (4). pp. 75-84.

TAPMI Working Papers

George, Simon (2008) Leveraging Brand Equity For Developing Appropriate Brand Extension Strategies. TAPMI, Manipal.

George, Simon (1996) Speed as a Strategy in Successful Product Creation. TAPMI, Manipal.

Book

George, Simon (2017) Cases in Brand Management and Services Marketing. Manipal Universal Press, Manipal. ISBN 9789382460480

This list was generated on Thu Apr 25 08:30:47 2024 UTC.
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