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Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2022) Brands in a game or a game for brands? Comparing the persuasive effectiveness of in game advertising and advergames. Psychology & Marketing. ISSN 1520-6793

Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2021) Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention. Journal of Interactive Marketing, 55. pp. 52-66. ISSN 1094-9968

Sreejesh, S and Dwivedi, Yogesh K and Ghosh, Tathagata (2021) How does a brand's psychological distance in an advergame influence brand memory of the consumers? Journal of Consumer Behaviour. pp. 1-17. ISSN 1472-0817

Sreejesh, S and Ghosh, Tathagata and Dwivedi, Yogesh K (2021) Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. Journal of Business Research, 132. pp. 88-101.

Ghosh, Tathagata (2020) How to Make Effective Product Review Videos: The Influence of Depth, Frame, and Disposition on Consumers. Journal of Electronic Commerce in Organizations, 18 (4). pp. 72-92.

Ghosh, Tathagata and Mandal, Santanu (2020) Webcare quality: conceptualisation, scale development and validation. Journal of Marketing Management. pp. 1556-1590.

Ghosh, Tathagata and Amar, Raju G (2018) Gulping the Poison: How Webcare Attributes Reduce Damages to Brands Caused by Negative Reviews. Journal of Internet Commerce, 17 (3). pp. 1-39.