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Article

Madhavan, Vinod and George, Simon (2020) Perceived Intrusiveness in Digital Advertising: Literature Review and Research Agenda. International Journal of Management, 11 (12). pp. 1918-1930.

TAPMI Cases/ Working Cases

Madhavan, Vinod and Prasad, Durga and Souparna, M and Haifa, B (2021) Caps and Crowns Dental Clinic: Exploring Business Opportunities. Ivey Publishing.

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