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Article

Srivastava, H S and Srinivasan, R (2010) Does Lifestyle Influence Retail Banking Product Selection?: An Exploratory Study in India. Journal of International management Studies, 10 (2). pp. 116-126.

Srivastava, H S and Srinivasan, R (2008) New Age Youth Banking Behavior an Explorative Study in the Indian Banking Sector. Journal of Services Research, 8 (2). pp. 53-71.

Srivastava, H S and Srinivasan, R (2008) Gender Based Banking Pshygraphics: An Indian Emprirical Study. International Journal of Business Research, 8 (4). pp. 88-95.

Srivastava, H S and Srinivasan, R (2007) Banking Pshygraphics: An Indian Empirical Study. Inernational Journal of Business Research, 7 (5). pp. 80-88.

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