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Article

Srivastava, Mukta and Lievens, Filip and Saini, Gordhan K (2023) Third-party Employment Branding: Current Status and Future Directions. Institutional Knowledge at Singapore Management University. pp. 1-23.

Srivastava, Mukta and Saini, Gordhan K (2022) A bibliometric analysis of the elaboration likelihood model (ELM). Journal of Consumer Marketing, 39 (7). pp. 1-18.

Abhishek, G and Srivastava, Mukta (2021) Mapping the influence of influencer marketing: a bibliometric analysis. Marketing Intelligence & Planning, 39 (7). pp. 979-1003.

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